Adam Alter joined New York University Stern School of Business as an Assistant Professor of Marketing with an affiliated appointment in NYU’s Psychology Department in July 2009.
Professor Alter’s research focuses on judgment and decision-making and social psychology, with a particular interest in understanding the sometimes surprising effects on human cognition and behavior of subtle cues in the environment. His research has been published in Psychological Science, the Journal of Personality and Social Psychology, the Journal of Experimental Psychology: General, Proceedings of the National Academy of Sciences and the Journal of Experimental Social Psychology. Professor Alter’s studies have been featured on CNBC, PBS and BBC Radio, and in the New York Times, Wall Street Journal, Economist, and Newsweek.
Professor Alter received his B.Sc. (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.
- Attitudes and Beliefs
- Causal Attribution
- Culture and Ethnicity
- Ethics and Morality
- Interpersonal Processes
- Judgment and Decision Making
- Law and Public Policy
- Organizational Behavior
- Person Perception
- Persuasion, Social Influence
- Prejudice and Stereotyping
- Social Cognition
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- Alter, A. L., & Oppenheimer, D. M. (2008). Effects of fluency on psychological distance and mental construal (or why New York is a large city, but New York is a civilized jungle). Psychological Science, 19, 161-167.
- Alter, A. L., & Balcetis, E. (2011). Fondness makes the distance grow shorter: Desired locations seem closer because they seem more vivid. Journal of Experimental Social Psychology, 47, 16-21.
- Alter, A. L., Aronson, J., Darley, J. M., Rodriguez, C., & Ruble, D. N. (2010). Rising to the threat: Reducing stereotype threat by reframing the threat as a challenge. Journal of Experimental Social Psychology, 46, 166-171.
- Alter, A. L., Oppenheimer, D. M., & Zemla, J. C. (2010). Missing the trees for the forest: A construal level account of the illusion of explanatory depth. Journal of Personality and Social Psychology, 99, 436-451.
- Alter, A. L., & Darley, J. M. (2009). When the association between appearance and outcome contaminates social judgment: A bidirectional model linking group homogeneity and collective treatment. Journal of Personality and Social Psychology, 97, 776-795.
- Alter, A. L., & Oppenheimer, D. M. (2009). Uniting the tribes of fluency to form a metacognitive nation. Personality and Social Psychology Review, 13, 219-235.
- Alter, A. L., & Oppenheimer, D. M. (2009). Suppressing secrecy through metacognitive ease: Cognitive fluency encourages self-disclosure. Psychological Science, 20, 1414-1420.
- Laham, S., Alter, A. L., & Goodwin, G. P. (2009). Easy on the mind, easy on the wrongdoer: Discrepantly fluent violations are deemed less morally wrong. Cognition, 112, 462-466.
- Alter, A. L., & Kwan, V. S. Y. (2009). Cultural sharing in a global village: Evidence for extracultural cognition in European Americans. Journal of Personality and Social Psychology, 96, 742-760.
- Alter, A. L., & Oppenheimer, D. M. (2008). Easy on the mind, easy on the wallet: The roles of familiarity and processing fluency in valuation judgments. Psychonomic Bulletin and Review, 15, 985-990.
- Alter, A. L., Kernochan, J., & Darley, J. M. (2007). Transgression wrongfulness outweighs its harmfulness as a determinant of sentence severity. Law and Human Behavior, 31, 319-335.
- Alter, A. L., Oppenheimer, D. M., Epley, N., & Eyre, R. N. (2007). Overcoming intuition: Metacognitive difficulty activates analytic reasoning. Journal of Experimental Psychology: General, 136, 569-576.
- Alter, A. L., & Forgas, J. P. (2007). On feeling happy but fearing failure: The effects of mood on self-handicapping strategies. Journal of Experimental Social Psychology, 43, 947-954.
- Alter, A. L., Kernochan, J., & Darley, J. M. (2007). Morality influences how people apply the ignorance of the law defense. Law and Society Review, 41, 819-864.
- Alter, A. L., & Oppenheimer, D. M. (2006). Predicting short-term stock fluctuations by using processing fluency. Proceedings of the National Academy of Sciences, 103, 9369-9372.
- Alter, A. L., & Oppenheimer, D. M. (2006). From a fixation on sports to an exploration of mechanism: The past, present, and future of hot hand research. Thinking and Reasoning, 12, 431-444.
Leonard N. Stern School of Business
New York University, Tisch Hall
40 West 4th Street
New York, NY 10012
- Work: (212) 998-0142
- Home: (609) 258-5292
- Fax: (212) 995-4006